A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over the internet, especially on popular blog sites that link back to relevant content.
Dofollow links are those that allow Google and other search engines to point back to your website or blog. So, every time you insert a dofollow link on your site, it can point back to you, which strengthens your authority by showing search engines what other sites, blogs, and posts are linking to you.
Nofollow links can help you leverage that Local SEO potential. And they don’t do it indirectly, but directly. More than likely, since Google knows about nofollow links, they’ve worked something into their algorithm to still provide benefit to the referenced pages, despite that nofollow HTML tag.
White hat link building is an SEO approach with the goal of increasing your website’s authority and organic search rankings. It involves creating high quality content and then conducting outreach to external websites with the goal of getting an inbound link from them.
Google Map Citation simply refers to the mention of your business Name, Address, and Phone Number (NAP) on other websites from across the web. A local business that focuses on building Google Maps citations will build the authority and consistency of your business data across the web.
Google looks at various local SEO ranking factors to determine your search rankings. These include:
Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including: